Goals
- Health and wellness leadership: To become a recognized leader in the Middle Eastern pharmaceutical industry, specifically in the areas of medicine and kids supplements that cater to regional health need.
- Innovation and Research: To invest in cutting-edge research and development that brings effective new products to market, focusing on modern healthcare needs.
- Market Expansion: To expand our reach across Iran and into key Middle Eastern markets, establishing a reputation for excellence and reliability throughout the region.
- Sustainability and Social Responsibility: To operate responsibility, with a focus on minimizing our environmental footprint.
Strategy
- Regional Expansion and Partnerships: Build strategic partnerships and collaborations with local distributors, healthcare providers and regulatory bodies to strengthen our presence in the Middle East and facilitate our expansion into neighboring markets.
- Product Portfolio Diversification: Develop and expand our range of pharmaceuticals and supplements to meet the diverse health needs of the region, including kid’s disease, immune support and general wellness.
- Community Engagement and Trust-Building: Engage with communities, healthcare professionals and patients through educational programs, health campaigns and support initiatives, strengthening trust in our brand and aligning with the health priorities of the region.
Mission Statement
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To enhance the health and quality of life for people by producing high-quality, safe and effective medicines and supplements that are accessible to all. We are committed to innovation, excellence and trustworthiness in all we do, ensuring that every product meets the highest standards of quality and efficacy.
Vision Statement
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To be a leading and trusted pharmaceutical company in the Middle East, known for our commitment to health, innovation and community well-being, we envision a future where everyone has access to safe and effective healthcare solutions, empowering people to live healthier, more fulfilling lives.
